Our story

Simply Computing started as Strider Computers when it opened its doors in 1984, a one store vision for better computer service and education. Today we are the largest independent Apple retailer in Canada with 65+ employees in 7 locations and 17 Express stores, but we’re still a small local business at heart. We offer the full line of Apple products, as well as a wide range of accessories, services, training, and Mac/PC based business solutions. We’re determined to be much more than “just another Apple store”, and our knowledgeable and committed staff take pride in being able to provide you the best source of product education and service. We apply these same core principals towards Simply Business, to ensure that our customers are always getting the reliable and customizable solutions that they deserve.


Amanda Cameron Simply Computing Amanda Cameron – Chief Operating Officer 

Amanda has been with Simply Computing for over 25 years, and has worked in a variety of areas including inventory management, accounting, finance, operations and human resources. As Chief Operating Officer, she leads a very capable team that brings exceptional knowledge and expertise, and best in class service to Simply’s customers. In her spare time, she enjoys knitting and gardening, and spending time with her family, especially outdoors.
Brian Elliot – Account Manager
Brian is an Account Manager at Simply Business, and has been with the company since March 2006. His area of expertise is helping individuals and small business owners with all of their IT requirements. He’s known as the jack of all trades around the office as he work with Mac and PC helping customers with small accessories to completely customized office solutions, and just about everything in between. With decades of experience in sales and customer service, Brian is a guy that you can trust to get the job done right. In his spare time he enjoys skiing, photography and spending quality family time with his two sons.
Simply Computing Josh Asseline Josh Asselstine – Business Support Manager
Josh has been with Simply Computing for over 5 years and has held many different positions during this time. From retail sales, to inventory management and business development, Josh has gleaned much knowledge that has equipped him to provide a wide range of solutions to both individuals and businesses. Now as Business Support Manager, Josh works closely with the Business Development Managers and their clients to build appropriate solutions. In addition to this, Josh oversees the administrative and logistical side of the Commercial Sales Division to ensure that clients receive their orders with ease. When Josh isn’t in the office he enjoys cooking, gardening and spending time with his wife and dog.
Jerrid Walker – Corporate Administrator
Jerrid initially started with the retail side of Simply as the Inventory Clerk of their hub store in Vancouver and oversaw their RMA department. Now working as the Corporate Admin under Josh Asselstine, Jerrid helps to facilitate quoting, ordering and shipping of products, managing in-house inventory, liaising with vendors and providing jack-of-all-trade services. Jerrid enjoys taking full advantage of Vancouvers robust food & entertainment venues.
Simply Business Theresia Joseph Theresia Joseph – Network Administrator
Theresia recently joined Simply Businesses as our new network administrator. She has a Degree in Business Technology and will be providing you with administrative support, auditing, and planning. In her spare time she stays active and enjoys beach volleyball, running and swimming.